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Global BBA Masterclass on Entrepreneurship and Design Thinking

02-03-2016
Global BBA Masterclass on Entrepreneurship and Design Thinking

At the core of entrepreneurship is the drive to discover or create opportunities for innovation. Taking a Design Thinking perspective, entrepreneurial innovation focuses on finding an opportunity to create solutions that are valued by customers, technically feasible and financially viable for entrepreneurs to undertake. The goal is to empathize with customers to understand and find a refreshing way to deliver new customer solutions, products, or services that are different – not for the sake of being different – but different to create better value for the customer.

Structured like a typical Global BBA class and led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, the Masterclass will give participants the opportunity to experience a class at ESSEC, and find out more about the Entrepreneurship course in the Global BBA program.


Date:
 Wednesday, 2 March 2016​​

Time: 6:00pm - 7:30pm

Location: ESSEC Asia-Pacific campus, 5 Nepal Park, Singapore 139408

Dress Code: Business Casual

Attendance is by pre-registration only. To register, please contact us at essecasia@essec.edu

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Upcoming events

  • Nov 14
    Specialised Masters Coffee Chat and Consultation - Kuala Lumpur, Malaysia

    Meet our program advisor in Kuala Lumpur

    10:00 | Kuala Lumpur Sign up
  • Nov 19
    Specialised Masters Coffee Chat and Consultation - Manila, The Philippines

    Meet our program advisor in Manila, The Philippines

    18:00 | Makati Shangri-la, Manila Sign up
  • Nov 30
    Viral Marketing Campaign- What Makes It Work? Masterclass

    In this master class, we will talk about what viral marketing is and consumers' motivations, attitudes, and behaviors that determine the success of a viral marketing campaign.

    14:00 | Bangkok, Thailand Sign up
  • Dec 04
    Innovation for Survival - Hanoi Master Class

    Come experience a typical lecture under ESSEC's Grande Ecole - highly selective higher education program - are delivered.

    19:00 | Hanoi, Vietnam Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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