iMagination Week Global BBA : a new formula for its 4th edition

iMagination Week Global BBA : a new formula for its 4th edition

From 27th to 31st August ESSEC Business School organized the fourth edition of iMagination Week for its 3rd year students of the Global BBA program. A new methodology around "design thinking" has made the formula evolved for this new season.

"Go deep into your utopias, get things that you desire, as creative and as crazy as they are," said Antoine Lemarchand, CEO of Nature & Découvertes, Alumnus ESSEC Global BBA and sponsor of this 4th edition of iMagination Week. This quote is naturally linked to the DNA of iMagination Week, a creativity seminar based on transdisciplinarity, which has been running for 7 years at ESSEC Business School. A new method was implemented this year, based on "Design Thinking". The 400 students of the promotion had to think a theme: "your role as a citizen at the center of the new technologies."

In order to inspire the students and feed their curiosity, 7 experts took part in conferences, on different subjects such as archeology, transhumanism, artificial intelligence, space conquest, gastronomy, street art... As proofs of diversity and richness of the discussions, the finalists projects tackled various topics like data security and privacy, fake news, medical technology support, sustainable development and artificial intelligence to help the electoral process. During the week, the event also hosted an artist-in-residence, Matthieu Dagorn, who made a sculpture with recycled materials.

The next edition of the iMagination Week will address students of the Grande École program and will be held from January 7 to 11, 2019 on the campus of Cergy, and from January 14 to 18 on the campus of Singapore.

Lately on ESSEC Knowledge

Should we be worried about CETA’s proposed ...

Professor Veronika Korom analyzes the potential influence of ...

Should we be worried about CETA’s proposed investment court system?
Get a hobby! How leisure activities can ...

We know that work-life balance is important. Less ...

Get a hobby! How leisure activities can help you at work
Big Little Questions to Rethink Poverty: On ...

Dr. Estefania Santacreu-Vasut discusses the methodological revolution in ...

Big Little Questions to Rethink Poverty: On the contribution of Abhijit Banerjee, Esther Duflo and Michael Kremer

Upcoming events

  • Nov 19
    Specialised Masters Coffee Chat and Consultation - Manila, The Philippines

    Meet our program advisor in Manila, The Philippines

    18:00 | Makati Shangri-la, Manila Sign up
  • Nov 30
    Viral Marketing Campaign- What Makes It Work? Masterclass

    In this master class, we will talk about what viral marketing is and consumers' motivations, attitudes, and behaviors that determine the success of a viral marketing campaign.

    14:00 | Bangkok, Thailand Sign up
  • Dec 04
    Innovation for Survival - Hanoi Master Class

    Come experience a typical lecture under ESSEC's Grande Ecole - highly selective higher education program - are delivered.

    19:00 | Hanoi, Vietnam Sign up
  • Dec 21
    “How will Big Data affect the future of Asia?” Data Science Master Class

    Modelled after a typical lecture under ESSEC's Master in Data Sciences & Business Analytics, this master class lets you sample the program and learn how ESSEC can help ...

    13:00 | Ho Chi Minh, Vietnam Sign up

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.