MMD goes to Hong Kong

19-11-2019 / Jin-Lin Yang, MSc in Marketing Management and Digital; Student Ambassador / Source: ESSEC Business School, Asia-Pacific
MMD goes to Hong Kong

My fellow MSc Marketing Management and Digital (MMD) classmates and I traveled to Hong Kong for a week-long study trip in March. Our study trip committee planned many interesting activities for us, such as company visits, networking sessions, and an alumni dinner.

We began our trip with a visit to Superunion, a global brand agency, to learn about their branding cases for some of their top clients from around the globe. We discussed the importance of branding, did a tour of the office, and met some key leaders within the business.

The next day, we visited the Cartierluxury flagship boutique in the centre of Hong Kong’s shopping district. Members of the Cartier and Richemont teams welcomed us with open arms, even taking us to see the elite Cartier VIP room. We heard about their digital marketing strategies within the Asian market and networked with some of the team.


We also viewed the Ipsos office, and learned more about the quantitative, research-based agency. This was followed by a visit at Natixiswhere we gained an overview of the finance industry and met notable ESSEC alumni.


One of the highlights of our trip included a visit to the Chanel boutique, where we discovered more about the company’s iconic designs, visual merchandising, store and retail experience, and CRM tactics. The best part was when we got to see the new concept store in a separate showroom – a place where customers could watch the season’s fashion show on a digital screen in an all-immersive experience.

ESSEC alumni were aplenty in Hong Kong, as our trip to the Hong Kong Stock Exchange (HKEX) was led by one of our own, the General Manager of HKEX. We got to meet even more that night during the ESSEC Alumni Networking Event over some delicious wine and cheese. We were truly inspired after hearing about their career journeys since graduation, and how they each ended up in Hong Kong. Lastly, our final day of the trip consisted of visits to Bain & Company, as well as Animoca Brands.

In between the company visits, we also had time to indulge in local cuisine (roasted duck rice, anyone?), discover the city, and even do a quick visit to the Louis Vuitton Objets Nomadesexhibition.

 Overall, this was one of the most fulfilling and rewarding experiences. We met leaders from an array of industries and learned just how invaluable the Asian market is. We gained so much wisdom from our former ESSEC family and will carry their sage advice as we progress in our own careers.

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