
Half German, half Swedish, and raised mostly in the United States, Tasina Westberg has chosen to tell her story in French. She started learning the language on her own at age 12, out of curiosity. Long before joining ESSEC, French had already taken her across the country during student exchanges with host families. Her love for languages, meeting new people, and building connections started in high school and led her to Cergy in 2020 to join the ESSEC Global BBA.
"I was looking for an international and demanding academic program, one that would help me build a global career." At ESSEC, Tasina quickly got involved in campus life. She joined the Student Council during her first two years and focused on welcoming international students and helping new cohorts settle in. “What I loved most was meeting all kinds of people and making sure everyone felt like they belonged.”
With each step, she followed her instincts and refined her path. She moved from the international to the French-speaking track, spent a semester in Rabat, and then went to Rome for a six-month Erasmus exchange. She even took some classes in Italian. “It was a real challenge, but it helped me connect with local students. It was an amazing experience!”
In Rabat, a course on urban marketing sparked her interest in cities and communication. That’s when she decided to join the ESSEC Master’s program in Communication, Media, and Digital Cities, in partnership with Panthéon-Assas University. It’s a little-known program, but she calls it “a golden opportunity.”
During her first semester of the master’s program, she interned in Berlin in hotel event planning. She got the position through an ESSEC alum who managed the company. “Berlin is such an open, international city. I felt at home right away.”
Now, just days before Commencement Day, when she will graduate from the BBA program, Tasina reflects on her journey. These past years were intense, full of learning, encounters, and discoveries. “ESSEC gave me a strong foundation but also a home, where I was free to build my own path.”
What’s next? She’s getting ready for her next step with the same energy: working in an international environment, staying true to her values, and continuing to connect cultures.