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MSc in Marketing Management and Digital (MMD)

  • Language

    English

  • Duration

    1 year

  • Next intake

    September 4, 2024

  • Ranking

    #2 Best Masters in Marketing Worldwide QS ranking 2024

  • Location

    ESSEC Asia-Pacific (Singapore)

Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.

Program Presentation by Academic Director Tuck S. CHUNG
80%
hold degrees in Economics, Business or Arts
10%
hold degrees in Engineering and Sciences
10%
degrees in Political Sciences
24
average age
80%
Women
89%
Non French Students

Alexia Maurin
(MSc MMD’22)

Antoine Habay
(MSc MMD’23)

With a special emphasis on digital and luxury marketing, the MSc Marketing Management and Digital students are equipped with the skills set, knowledge, and experiences to thrive as a modern marketer

     

Academic experience

The duration of the MSc in Marketing Management and Digital is 1 year. Through our courses you will acquire marketing concepts and techniques, digital tools and know-how, managerial skills and good professional practices.

     

Professional experience

Students will complete an internship with a duration of 4 to 6 months; it can take place anywhere in the world and is designed to facilitate students’ professional integration.

    

International experience

Students get a chance to participate in a one week International Study Trip to some of the world’s renowned companies 

sonja prokopecsonja prokopec

“Company visits, study trips and the alumni network make MSc MMD make well represented in the luxury industry”.

Sonja PROKOPEC

MSc in Marketing Management and Digital Professor

International Study Trip

We offer our students a dynamic and holistic learning experience that goes beyond the classroom. All students undergo a one-week overseas study trip to visit some of the world’s most renowned companies to gain an understanding of their brand heritage, market strategies, target markets and audience. Representing a wide range of industries and sectors such as luxury retail, automobile, textiles and consulting, the participating companies provide our students with privileged access to their marketing operations, product development and launches.

Companies that participated in our study trips: 

  • Super Union
  • Richemont

  • Ipsos

  • NATIXIS

  • Chanel

  • HKEX

  • Bain & Company
    Animoca 

  • Capgemini

  • Dormeuil

  • Firmenich

  • Ford Motor Company

  • Gucci

  • L'oréal

  • Remy Cointreau

  • Shanghai Tang

 

Digital Marketing Challenge (DMC)

Enriching the program through academia-industry collaborations, our students take part in projects that blend theory with practice by working on real-world cases commissioned by our corporate clients. ESSEC curates a yearly list of partners to ensure a diverse scope for students to work on. Our corporate partners include renowned companies like Decathlon, Giorgio Armani Beauty, Johnson & Johnson, Lancome, Richemont and Roger Dubuis.

Digital Marketing Challenge 2022

 

Business Week

ESSEC MSc in Marketing Management & Digital (MMD) students organized their MMD Business Week at Fairmont Singapore. Professionals from Sephora, Cartier, TikTok, Christian Dior Couture and more shared their experiences and inspired the students in planning their career paths. Hear from speakers and MMD students about their experience and the opportunities they gained.

Discover Business Week 2022

 

Internship and Professional Thesis

You will be able to apply the knowledge and skill sets you have picked up and built on during the program through a 4 to 6-month internship. You are also required to complete a professional thesis based on your internship.

Gautam-KiyawatGautam-Kiyawat
Prof. Guatam KIYAWAT

Academic Director

Classes are conducted between Mondays and Fridays during these slots: 9 am – 12 pm;
1.15 pm - 4.15 pm; and 4.30 pm - 7.30 pm. Your timetable depends on the core courses and
electives you take.

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Internships last 4 to 6 months and they usually take place after the final term has ended.
Students start sourcing for internships as early as while they are in the program. Our Career
Services Team is there to guide you with your internship sourcing.

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Find all the events related to the program here

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Catch a Glimpse of the Student Life at ESSEC Asia-Pacific!

Once you have confirmed your seat in the program, the Office of the Registrar will provide
you with the necessary information to complete your administrative enrolment. All new

students undergo an induction, which includes an overview of the program structure and
curriculum, academic and administrative guidelines, student life and career services.

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There are numerous cultural, professional, community and athletic clubs at ESSEC APAC.

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The School does not offer accommodation but fret not as finding accommodation in Singapore is easy. The School provides support in your search for the ideal housing option that meets your needs and budget. Please visit our blogsite for more info.



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Yue NingYue Ning

“ESSEC Career Services team is extremely supportive and helps in the journey of finding the right internship”

Yue Ning

MSc MMD’21

Throughout your time at ESSEC, the Career Services will accompany you in defining your career plan and facilitating your entry into the professional world.

Career guidance and advice

Throughout your time at ESSEC Business School, the Career Services will accompany you in defining your career plan and facilitating your entry into the professional world.

Through the support of the Career Services team, you will be able to:

  • Learn more about yourself and enhance your experiences.
  • Explore career opportunities, reflect and develop your personal and professional project.
  • Define your internship/job search strategy and prepare yourself for numerous recruitment events through coaching with specialists
  • Prepare your CV, LinkedIn profile and cover letter in an impactful manner, and develop your network efficiently.
  • Prepare for different types of job interviews through role-playing exercises (pitching) and learn to position yourself well during salary negotiations.
 
Each year, there are:
 
  • 17 000 exclusive job postings : internships, apprenticeships and jobs.
  • 430+ meetings with recruiters based in France and all around the world : job fairs, company presentations and case studies.
  • 4 000+ individual appointments with career consultants.
  • Access to 5 learning platforms and 40+ articles, training and self-teaching modules
  • 164 career related workshops

Meeting with professionals and recruitment opportunities

The Career Services team organizes numerous recruitment events and puts you in direct contact with your future employer(s):

- Networking, professional meetings

- Company presentations, business conferences, recruitment sessions, workshops, master classes and internationally-themed weeks.

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Talent Days

This recruitment fair brings companies to our students. You will establish contacts with companies from all sectors of activity, such as: LVMH, Capgemini Invent, Sodexo, DBS, Standard Chartered Bank, etc.

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When you join ESSEC Business School, you join a community and will discover the power of the ESSEC network.

 

ESSEC Alumni already has 71,000 graduates with diverse profiles dispersed in all corners of the world. With unique personalities, they share a common goal: to achieve their career objectives. As you enter ESSEC, you become a member of ESSEC Alumni and you remain one forever. This is the lifetime membership, that ESSEC has been the first French Business School with a global reach to put in place.

 

ESSEC Alumni is by your side at every stage of your career:

 

When you are a student, to guide you in finding professional opportunities through the network, exchanging with graduates, benefiting from various services to launch your start-up, and staying up to date with the latest news from the ESSEC community.

When you are a graduate, to support you throughout your professional life, help you develop your network and exchange with your peers, guide you in benefiting from services for your start-up, and allow you to rediscover the atmosphere of your ESSEC years.

 

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Since its creation, ESSEC has always cultivated a spirit of entrepreneurship and innovation, which lies at the very core of its educational approach, research, and managerial practices.

 

  • ESSEC Ventures is a structure that supports ESSEC students with business projects. It consists of an incubator, a talent incubator, and a seed fund. It also organizes numerous events bringing together entrepreneurs and investors.

 

  • ESSEC Antropia is a structure that supports ESSEC students with social enterprise projects so that social, environmental, and economic considerations can come together to create a better world.

 

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Yes, subject to having already obtained a Student's Pass in Singapore, which comes with a FIN number that is used to apply for the Long Term Visit Pass (LTVP) in Singapore. The student must also be in Singapore with a valid pass (Student's Pass or Visit Pass with at least 10 days remaining) when they submit the application.

The LTVP allows foreign students to remain in Singapore for one year after finishing their studies in Singapore to look for employment opportunities (This applies even if the student has done only a trimester at the end of his/her program in Singapore).

For more information regarding the application process, please visit this page.

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The Career Services in Singapore is very active and well connected. They organise many events and tend to have a smaller more responsive network of partner companies. ESSEC is well known in the region and has a good reputation with the companies who know and work with us. The school is constantly working to establish more partnerships and networks. Past students have worked in a huge variety of sectors and tend to be based in Singapore, Hong Kong, Tokyo, Dubai, etc. As an intern, salaries are low but as a graduate, starting salaries are relatively high and you progress very quickly, more so than maybe in Europe.

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  • Have you obtained or are currently pursuing a Master/4-year bachelor/3-year bachelor’s degree in any field of study (engineering, science, mathematics, business, law, humanities & social sciences, economics, etc.)?

  • Are you a high-potential candidate looking to gain or deepen your knowledge of Marketing?

  • Are you open-minded, internationally oriented and have leadership potential?

You will need to provide:

- 1 English test score - mandatory. Exempted if the candidate has completed at least 3 years in a higher education program in English at a 100% English-speaking institution. 

Test

Validity

 

TOEFL iBT, TOEFL iBT Special at Home Edition

The English tests must not be older than 2 years at the application deadline (application round you choose to apply in)

Minimum score 95 Institution Code: 0520 Special home edition is accepted

IELTS (Academic)

Minimum score 6.5

Cambridge
(Minimum FCE)

Minimum score 175

TOEIC (Listening and Reading)

Minimum score 850

 

It can take several months to prepare and register for an exam slot for these tests.

Keep this in mind before starting your application as without these test scores uploaded in your application file, it will be incomplete.

The management test (TAGE MAGE , GMAT or GRE) is optional but can add value to your application.

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Please fill in an online application. Create your account and you will receive an email with your login and pin number. These are required each time you sign in, so keep them safe! You can fill in the application form at our own pace and come back to it at any point.

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A complete application file includes the following items. Incomplete applications will not be processed.

All documents must be provided in English, including the Application Form. Official translations must be provided for documents in other languages by a certified translator.

 

Items

Description

Curriculum Vitae

1 page maximum - in English  

Degree(s) obtained

Authenticated copies of accredited degrees since high school (school leaving).

While applying, if you do not have your final diploma that makes you eligible for the program, you can apply with an Enrolment Certificate, with an expected graduation date.

Important: By mid-December of your starting year at ESSEC, you will have to provide a copy of your diploma (or a certificate of completion).

Transcripts/Grade Sheets

Official or authenticated transcript copies of all academic terms attended since high school, including exchange programs (simple copies will not be accepted).

Grading Scale details must be provided.

2 x References

One academic and one professional reference is highly recommended.

It is the applicant's responsibility to enter details of both the referees as soon as possible to allow them to send the online recommendation on time. Once you enter their details and save, a link is sent to them immediately to fill out the recommendation online.

1 English Test

Copy of official score (test taker version)

1 Identity Card

Passport or National Identity Card.

1 Photograph

A recent ID photo

Application Fee

115 € non-refundable and payable only online  

Click here to see if you are exempted

 

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Once you have completed your online application and have attached all the supporting documents, the final step is to submit your online application.

Once you have submitted your application online, you cannot make changes to your application. 

Please keep in mind that there are several rounds of admissions. The deadlines to submit your application are listed in the table at the top of this page.

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Shortlisted applicants may be contacted for an interview via videoconference.

The objective of the interview is:

- To understand you better: your personality and your values
- To evaluate your professional and personal project and its coherence with the program

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Your application will be assessed by the Academic Directors and an admissions committee. You will be notified about the results by email (refer to the above mentioned timetable). 

If you have been successful, you will then be contacted by the Admissions Office to inform you how to confirm your place in the program.

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Following your admission, make sure to secure your seat in the program by paying the non-refundable deposit within 2 weeks. 

This amount will be deducted from your tuition fee.

Welcome to ESSEC!

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Although prior professional experience is not a mandatory requirement, having some relevant work experience does help you with your application to get into the program.

 

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References are very important. The admissions committee is used to looking at these and the ones that make the difference outline concrete examples of how the student lives up to the praise/recommendations given. You should therefore select references who know you best and have experience of working with you either academically or professionally. It is much better to have a reference from someone who knows you than from someone you have selected due to their position.

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While students have the chance to learn French during the program, MMD does not require any French proficiency as it is taught entirely in English. English is also the lingua franca in Singapore.

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Valid for 2024 Intake

  

EU citizens

NON-EU Citizens

Total Tuition

SGD 38,140

SGD 42,720

Administrative fee

The non-refundable administrative fee is payable within two weeks from the day of admission and is deducted from the total tuition fee

SGD 7,200

SGD 7,200

Remaining Tuition Fee

The remaining tuition fee is payable before August 31st of the academic year

SGD 30,940

SGD 35,520

Service Fee

The service fee is payable once in addition to the total tuition fee before joining ESSEC (irrespective of the duration of the program)

SGD 3,160

SGD 3,300

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Scholarships

Description: To sustain the academic excellence of the program, ESSEC Business School offers scholarships to the most outstanding candidates.

Eligibility: Open to all applicants and awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.

Amount: Up to 35% of total tuition fees.

Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.

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Description: ESSEC aims to recruit the best Singaporean students to reinforce the school’s dual culture and also contribute to the local economy by bringing expertise to the region.

Eligibility: Open to Singapore citizens and permanent residents who are admitted into the program. The scholarship is awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.

Amount: Up to 30% of total tuition fees.

Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.

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Description: Varied cultural perspectives and backgrounds enhance the education and experience of all our students as well as being a key factor in the excellence of our programs. With this in mind, ESSEC seeks to create further diversity in its already diverse student body.

Eligibility: Open to applicants who are citizens of a country in one of the following regions: Asia-Pacific (excluding Singapore), Africa, Europe, North America and South America.

Amount: Up to 30% of total tuition fees.

Procedure: Scholarship decisions are made during the application procedure. They are awarded to applicants having demonstrated academic excellence and a strong international background in both their application file. Selected students will be notified upon being offered a place on the program.

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DESCRIPTION: The Lee Kuan Yew (LKY) Scholarship is the premier postgraduate scholarship in Singapore. Set up in 1991, the scholarship marks Singapore's continuous effort to recognize outstanding individuals with the aptitude and inclination to contribute to Singapore and its society.

ELIGIBILITY: Candidates holding Singaporean citizenship will undergo a comprehensive evaluation on their leadership potential and accomplishments in their respective fields. Candidates should also demonstrate the potential to thrive in their professions, ultimately contributing to Singapore and its advancement.

AMOUNT: Scholarship recipients will receive full tuition fees coverage and an annual allowance of S$50,000 for up to 2 years if they are pursuing a Master’s degree.

PROCEDURE: Candidates can apply via the Public Service Commission Portal (Singpass login required). All applications will need to be supported by referee reports and submitted online by 10 March 2024. 

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Student Loans

As an ESSEC student, you can take out a preferential-rate bank loan, which covers full tuition and is repaid starting at the end of your first year of work.

 

ESSEC has developed a partnership with major French bank branches located in Cergy (LCL, BNP Paribas and Société Générale) to give you special terms and conditions. 

 

Loan applicants are required to have a guarantor living in France. According to the banks, the guarantor must earn enough to cover the monthly loan payments but also be a French citizen, a close family member and/or both. Additional fees and expenses will be the responsibility of the student.

 

 

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International Students from 150 different nationalities admitted to the MSc in Marketing Management and Digital may now apply to Prodigy Finance loans. Contrary to the banks in France, Prodigy does not require a collateral or co-signer. These loans are granted on the student's future earning potential and don’t take into account credit history.  Students may apply online on the Prodigy website. There is no hidden fee or early repayment fee. Interest rates may vary depending on individual profiles. Funds are directly disbursed to the school in euro (€) so no exchange rates are borne by the student. Disbursement starts from September and loan application processing time may go up to a month and a half. The sooner you apply, the better. We advise you to check your eligibility on the Prodigy website  before applying.

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Many US citizens or permanent residents opt to take out the US Federal Stafford and private Sallie Mae loans. These loans can cover up to the full cost of attendance and all applicants having a co-signer in the US are eligible for these loan programmes. ESSEC is listed as “ESSEC Business School", and has a code number of G30959.

More information on Sallie MAE 

More information on US Federal loans

 

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