My research examines a question at the heart of modern economy and organizations: how are markets made, unmade, and remade? Because markets are engines of economic growth and stability in modern societies, their lifecycles are critical not only to strategy, entrepreneurship, innovation scholars but also to policymakers and practitioners. Today, faced with mounting social and environmental pressures, diverse actors ––including activists, entrepreneurs, and professional groups–– are constantly challenging how we produce and consume essential goods. My work explores the friction this creates, investigating how these challengers disrupt powerful incumbents, construct entirely new markets for sustainable alternatives, or promote non-market practices as moral solutions, while identifying the forces that enable or obstruct their efforts. To investigate these, I draw from theoretical perspectives in strategy, organizational theory, economic sociology, and social movement studies. One of my dissertation research paper, co-authored with Sen Chai (McGill University), is currently under 2nd R&R at Strategic Management Journal.
I believe in fostering a sense of community and belonging in academia. Throughout my PhD journey, I have been fortunate to receive grants, awards, and recognitions that represent investments from scholarly institutions and communities in my professional development. I am committed to reciprocating by contributing to the wider academic community. I'm passionate about qualitative research methods and help co-organize the Ethnography Atelier, a collaborative space that promotes ethnographic and other qualitative research in work and organizations. I have presented in, reviewed for, and participated in doctoral consortia of major peer-reviewed conferences including AOM, EGOS, SMS, Organization Science Winter Conference, ARCS, and GRONEN. I have served as ad-hoc reviewer for Strategic Management Journal and Academy of Management Review.
Before academia, I was based in Singapore and London and for seven years worked in market research, consulting, and competitive intelligence for clients in pharma-biotech, medical devices, and healthcare sectors. I hold an MSc in Global Health Policy from the London School of Economics and Political Science and a Bachelor's in Business Management from Singapore Management University.
Feel free to check my website to learn more about me, drop me a message at marselia.tan@essec.edu, or on LinkedIn.











































































