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MOOCs


Cours en ligne ouvert à tous, un MOOC est composé de 4 à 6 modules. Chaque module représente environ 1 heure de vidéos et 1 quizz.  Les Spécialisations comprennent 3 à 4 MOOCs et un travail d'application final. Tous ces cours ESSEC gratuits permettent d’accéder à une Certification payante, sauf ceux qui s’adressent aux lycéens.

 

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43 MOOCs correspondent à vos critères

Réussir le Changement

L'accélération de l'environnement socio-économique conduit les entreprises à multiplier les projets de changement. Ce MOOC propose un dispositif pédagogique pour acculturer un grand nombre de personnes dans les entreprises et leur donner les fondamentaux en termes de méthodologies et d'outils.

Cours gratuit Certification payante
Langue :

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The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. This course will give you a comprehensive foundation of current industry practices to help jumpstart your career in this fascinating domain

Free courses Paid certification
Langue :

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The fundamentals of Revenue Management : the Cornerstone of Revenue Strategy

With modern-day rising acquisition costs and distribution complexities, forecasting and pricing are an essential requirement for today’s hospitality professionals. This course aims at providing a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy.

Free courses Paid certification
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Hotel Management: Distribution, Revenue & Demand Management

This Specialization covers the basics of hotel demand management, distribution, and revenue management. How e-commerce intermediaries such as online travel agencies are impacting the hospitality sector, and what  tools and techniques can help you effectively market hospitality services and maximize business revenue.

Free courses Paid certification
Langue :

Voir Spécialisation
Demand Management: breaking down today’s commercial silos

This course, spread over 4 modules (Asset Management,Demand Generation, Digital Marketing, Demand Optimisation) aims to break down commercial silos and reveal the journey to short-term profit tactics and how commercial teams can align themselves throughout the organisation.

Free courses Paid certification
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Hôtel “de l’étoile” - a hotel in crisis?

In this case study based exercise, learners apply the knowledge  gained to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that seems to be doing well but is in fact unprofitable. Successful completion leads to a Certification.

Free courses Paid certification
Langue :

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Foundations of strategic business analytics

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role.

Free courses Paid certification
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Foundations of Marketing Analytics

About 90% of the data collected by companies today are related to customer actions and marketing activities.This course will cover:  understanding your customers through segmentation, targeting the right customers through scorings models, and anticipating the future value of clients through customer lifetime value. 

Free courses Paid certification
Langue :

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Case studies in business analytics with Accenture

Course restricted to learners registered in the Strategic Business Analytics Specialization. Leading to the Capstone project, it offers different examples of real life projects  to open your mind to different applications from various industries and sectors.

Free courses Paid certification
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Capstone : create value from open data

The Capstone project is an individual assignment in which learners apply what they have learnt in the Specialization. They need to choose the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various sectors. Successful completion leads to a Certification.

Free courses Paid certification
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