Menu
Top

News

#EKLive – ‘Game of Thrones’ and the game of brands – Steven Seggie, ESSEC Professor

02-05-2019
#EKLive – ‘Game of Thrones’ and the game of brands – Steven Seggie, ESSEC Professor

ESSEC Business School invites you to watch the new episode of ESSEC Knowledge Live. The objective: this series will allow you to take a deeper look at what is happening in the news, thanks to the expertise of our professors.

The ‘Game of Thrones’ season 8 began just a few weeks ago, and already more than 100 brands are linked to epic TV series; from Major League Baseball, to Johnnie Walker, to Oreos, to Adidas. For the upcoming EK Live webcast, Steven Seggie, Associate Professor of Marketing at ESSEC Business School, talks about the ‘Game of Thrones’ and some of the more unlikely marketing partnerships it has yielded with certain brands.

Lately on ESSEC Knowledge

Selling in the digital age: How personalized ...

In this article, Professor Richard McFarland describes how ...

Selling in the digital age: How personalized sales tactics can be automated online
Explaining investment choice under an investor's aversion ...

Professor Roméo Tédongap explains how investors' aversion to ...

Explaining investment choice under an investor's aversion to downside risk
Artificial Intelligence and Its Possible Applications

What is artificial intelligence? AI is rather hard ...

Artificial Intelligence and Its Possible Applications

Upcoming events

  • Jan 21
    Live Q&A for France and Singapore Campuses

    Online session before the next deadline of Feb 1st with Prof. Anne-Flore Maman Larraufie PhD.

    10:00 | Paris, France Sign up
  • Jan 22
    Access MBA | Brussels

    Join us in Brussels

    Brussels Sign up
  • Feb 22
    Open Day 2020 at ESSEC Asia-Pacific: Discover the ESSEC Experience

    Please join us for our open house on 22 Feb 2020, Saturday (10 am to 5 pm) at our Asia-Pacific campus in one-north. Enjoy ESSEC goodies, food & ...

    11:00 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
  • Feb 22
    "Discussing geopolitics and the impact on business in Asia" Masterclass by ESSEC Executive MBA Asia-Pacific

    The US-China relationship is arguably one of the most important geopolitical considerations in the world because its consequences are global, especially in Asia. During this masterclass, Prof. Cedomir ...

    11:00 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program