On December 5th, the ESSEC GMBA, Luxury Brand Management cohort visited JohnLobb's Atelier in Paris' 9th district.
John Lobb is a brand with over 150 years of history and is known for creating finely crafted shoes for Royalty and those who appreciate quality.
The brand offers a ready to wear collection made in England, but also has a Made-to-Measure service in Paris.
The visit included a meeting with the brand's CEO and Director of Made-to-Measure, a tour of the workshop where artisans use old tools to create the shoes, and a conversation with the Director of Communication and International Commercial Director.
This visit is part of many field trips offered during the ESSEC GMBA Luxury Brand Management Track. It was insightful and left the group wanting more.