Student associations also allow students to bring entrepreneurial ambitions to life. That is what motivated Marine Roger, a third year Global BBA student, to become president of Genius ESSEC, an association focused on student entrepreneurship.
“The entrepreneurship course I took during my first year in the BBA program was a real turning point,” she explains. “Even without an immediate personal project, I was always very attracted to this world.” Her commitment is also personal. “As a woman in a field that is still very male dominated, it is important to me to show that female students belong in this ecosystem.”

Since becoming president, Marine has led the launch of Genius Talks ESSEC, an entrepreneurship podcast featuring entrepreneur alumni.
“This is the project that motivates me the most today. Taking part in recording the first episode was an immersive and exceptional opportunity.”
Like many involved students, she highlights the connection between academics and association life.
“Student associations allow us to apply in a very concrete way what we learn in class, especially in project management, communication and entrepreneurship.”
Paul Noel, a third year BBA student and president of ESSEC’s fintech association across the Cergy and Singapore campuses, shares the same view. Interested in “finance, innovation and new technologies,” he sees the association as a unique space for experimentation. “I especially enjoyed turning ideas into concrete projects by working with partners, students and external speakers.”

For him, student involvement also brings “a very human dimension to the ESSEC experience through encounters, collective projects and campus life.”