A digital marketing program created for the Times
ESSEC’s MSc in Marketing Management and Digital (MMD) teaches just that. Established in 2017, the program offers a refreshingly relevant curriculum that is tailored to the times. “The fact that we are a new program has given us a major advantage, that is, the liberty to design something truly relevant,” explained Academic Director and Associate Professor Tuck S. Chung.
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Masters study trip to Shanghai
Overall, the amalgamation of companies belonging to different sectors such as Luxury, Automobile, and Consulting gave students a holistic look at the challenges of different industries. Meeting and hearing the vision of individuals such as directors and managers who work behind the scenes was a once-in-a-lifetime experience. The knowledge accumulated through this study trip is definitely something we will remember when we step into the workforce soon into the future.
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ChenXuan Ye | 2018/19 ESSEC MMD postgraduate candidate testimony
The programme is rather short and fast-paced, but it will be an intensive and fulfilling experience that benefits your long-term career. As I mentioned before, ESSEC MMD simulates a real-life professional environment for students to participate in marketing and brand consulting projects for companies such as Société Générale, JCDecaux, Johnson & Johnson and Richemont.
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MMD at ESSEC Asia-Pacific: an immersive multicultural experience
Studying a master’s program is definitely a big step in anyone’s life, and for me it was indeed a life changing decision. Once I finished my undergrad program, the first goal I set my mind on was pursuing a master’s degree after getting some work experience. Then, as a passionate marketer who majored in Marketing and Communication and with real work exposure to this industry, I knew I wanted to follow this career path and enhance my marketing knowledge.
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MMD goes to Hong Kong
My fellow MSc Marketing Management and Digital (MMD) classmates and I traveled to Hong Kong for a week-long study trip in March. Our study trip committee planned many interesting activities for us, such as company visits, networking sessions, and an alumni dinner.
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A digital marketing challenge that pushed boundaries and skillsets
My fellow MSc Marketing Management and Digital (MMD) classmates and I traveled to Hong Kong for a week-long study trip in March. Our study trip committee planned many interesting activities for us, such as company visits, networking sessions, and an alumni dinner.
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