A digital marketing program created for the Times
ESSEC’s MSc in Marketing Management and Digital (MMD) teaches just that. Established in 2017, the program offers a refreshingly relevant curriculum that is tailored to the times. “The fact that we are a new program has given us a major advantage, that is, the liberty to design something truly relevant,” explained Academic Director and Associate Professor Tuck S. Chung.
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Masters study trip to Shanghai
Overall, the amalgamation of companies belonging to different sectors such as Luxury, Automobile, and Consulting gave students a holistic look at the challenges of different industries. Meeting and hearing the vision of individuals such as directors and managers who work behind the scenes was a once-in-a-lifetime experience. The knowledge accumulated through this study trip is definitely something we will remember when we step into the workforce soon into the future.
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ChenXuan Ye | 2018/19 ESSEC MMD postgraduate candidate testimony
The programme is rather short and fast-paced, but it will be an intensive and fulfilling experience that benefits your long-term career. As I mentioned before, ESSEC MMD simulates a real-life professional environment for students to participate in marketing and brand consulting projects for companies such as Société Générale, JCDecaux, Johnson & Johnson and Richemont.
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MMD at ESSEC Asia-Pacific: an immersive multicultural experience
Studying a master’s program is definitely a big step in anyone’s life, and for me it was indeed a life changing decision. Once I finished my undergrad program, the first goal I set my mind on was pursuing a master’s degree after getting some work experience. Then, as a passionate marketer who majored in Marketing and Communication and with real work exposure to this industry, I knew I wanted to follow this career path and enhance my marketing knowledge.
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MMD goes to Hong Kong
My fellow MSc Marketing Management and Digital (MMD) classmates and I traveled to Hong Kong for a week-long study trip in March. Our study trip committee planned many interesting activities for us, such as company visits, networking sessions, and an alumni dinner.
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A digital marketing challenge that pushed boundaries and skillsets
My fellow MSc Marketing Management and Digital (MMD) classmates and I traveled to Hong Kong for a week-long study trip in March. Our study trip committee planned many interesting activities for us, such as company visits, networking sessions, and an alumni dinner.
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What Career Support Services Can You Expect From ESSEC?
So you have successfully completed your Master’s program. What’s next? You will now have to put your lessons learned into practice, and call upon the contacts and network you have built throughout your program. This is also where the value of the program’s ability to fast-track your path to management is tested. But do not worry, because top schools like ESSEC offer career development and support services to help all participants in their journey.
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The Art Of: Collaboration Between ESSEC and the Asian Civilisations Museum
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Project Introduction
What do museums have to do with luxury branding? The ESSEC Master of Science in Marketing Management and Digital (MMD) students are about to find out as they put their skills to test and promote the Asian Civilisations Museum’s (ACM) upcoming Life in Edo x Russel Wong in Kyoto.
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Behind The Scenes
What comes to mind when you think of luxury? Brands like Louis Vuitton? Christian Dior? To the students who are pursuing their MMD degree at ESSEC Asia-Pacific, the chance to collaborate with the Asian Civilisations Museum was a pleasant surprise.
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Pushing the Boundaries of Museum Marketing
Instagram, Facebook, and YouTube are all the usual suspects for a brand to establish its presence. But who would have thought about using the dating app Tinder and, no less, an idea pitched to market an exhibition at the Asian Civilisations Museum (ACM) — Singapore’s national museum of Asian antiquities and decorative art. Unusual though it may be, the MMD students pushed ahead with this idea to promote the ACM’s Life in Edo x Russel Wong in Kyoto exhibition.
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Digital Marketing Challenge: Where Dreams Find Direction and Ideas Are Inspired
The six-week Digital Marketing Challenge, offered exclusively to ESSEC Marketing Management and Digital (MMD) cohort, is a chance for students to test their classroom knowledge in the real world and gain mentorship from global companies.
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MMD Business Week: Evolving to fit the new normal
The annual ESSEC MSc in Marketing Management and Digital (MMD) study trip is a highly anticipated segment in the program that brings learning beyond the classroom, offering students a chance to travel and gain exclusive access to global companies. In 2021, students got the opportunity to create this experience locally.
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