An executive program built upon ESSEC's French heritage and global insights in luxury management
ESSEC is a global business school with French roots, and a Triple Crown accredited business school with the unique heritage of educating executives and leaders for careers in luxury sales and store management, luxury brand management, clienteling, investment banking and private wealth management.
Having garnered a wealth of insights and knowledge in luxury management over decades across various market sectors, the time is ripe for the ESSEC Academy of Luxury to offer a suite of short-term programs which benefit working professionals dealing with high-net-worth individuals (HNWI) and ultra HNWI clients, right here in Asia Pacific.
PROFESSIONAL CERTIFICATE IN LUXURY MANAGEMENT
Invest in your career in luxury management and leadership with ESSEC Academy of Luxury
OVERVIEW
Set to be the platinum standard in the luxury industry, this short-term curated program is targeted at managers interested in gaining deeper knowledge about the luxury markets, consumers, clienteling, and mastery in addressing the needs of and building valuable relationships with high-net-worth clients.
This unique and highly experiential program is tailored to those in the luxury sectors who want deeper knowledge and perspectives to build their businesses, teams or take on more senior roles.
Successful participants who complete all the modules and meet all the requirements will receive the Professional Certificate in Luxury Management from ESSEC Academy of Luxury.
WHO THIS IS FOR
This Professional Certificate program is aimed at both client-facing and non-client facing support managers who deal with high-net-worth individuals (HNWI)/luxury consumers from across different industries.
- Store Managers
- Client Advisors/Retail Service Associates
- Marketing, Sales, and Business Development Managers
- Private Wealth Managers/Bankers
- Investment Bankers
- Financial Planners
- Mid-career change individuals looking to enter the luxury sector
WHAT YOU STAND TO GAIN
- Learning from ESSEC faculty and luxury industry experts in pertinent areas that deal with understanding HNWI
- Exploring concepts and knowledge from cases and examples drawn from a wide range of luxury industry sectors
- Learning by doing! We don’t just ‘show and tell’ but we ensure participants get to have firsthand experiences about the lifestyles of HNWI
- Meaningful exchanges with experts and peers from other industries
- Access to the Academy of Luxury programs and resources through an exclusive alumni network
THE PROGRAM EXPERIENCE
Join us for an intense 6.5-day learning journey (held across 5 calendar days) held across multiple venues in Singapore.
WHAT MAKES THIS PROGRAM SPECIAL?
- Academic Program with strong Experiential/Sensorial Components
- Industry-Agnostic Curriculum, Broad Industry Coverage. Modular & Stackable Program.
- Weaving rich academic knowledge & insights in luxury management & clienteling, together with a treasure trove of luxury experiences.
- A group of experts are invited to expound on relevant subjects to support learners’ knowledge in areas critical in building client relationships.
- The intensive learning journey and purposely experiences are designed to draw the attention & fully engage with all participants.
FACULTY AND EXPERTS
Program Director (Academic)
Professor Sonya PROKOPEC. Ph.D.
Professor of Luxury Brand Management
Associate Dean of Faculty
Former Chair Professor (LVMH Chair)
Prof Sonja Prokopec is a Professor of Marketing and the Associate Dean of Faculty at ESSEC Business School in Singapore Her research explores consumer judgment and decision making She is also interested in understanding the factors that affect brand perceptions of luxury brands Prof Prokopec's research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing among others, as well as a variety of media including the Harvard Business Review, Huffington Post, the Business of Fashion and Business Times Singapore.
She was the ESSEC LVMH Chair Professor of Luxury Brand Management for 12 years, from 2010 2022 She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets & Quants ranking) Outside of teaching and research, she actively advises companies from the luxury and automotive industries, as well as startups regarding consumer behavior trends, consumer research and marketing and brand management issues She is also an advisory council member of Singapore Fashion Council and VOGUE Council.
Program Director (Experience)
Mr. Dennis Tan
Executive Director
Genesis-Global Gems & Jewellery Group
Gemology and Hotel Management Specialist
Dennis Tan co-founded Genesis-Global Gems & Jewellery Group, a purveyor of exquisite gems and jewelry in the ultra-luxury market, with business interest in various markets across Asia.
He has over 20 years of corporate experience from various multinational organizations across industries such as gem investment, leisure, and hospitality, FMCG, and retail. In his free time, Dennis is an avid wine and champagne collector. His real passion lies in rare gems collection.
Dennis holds a Bachelor degree in Hotel Management from the Australian International Hotel School, an affiliate of Cornell University.
INVITED SPEAKERS AND EXPERTS
For each run of this program, different groups of subject matter experts will be invited to expound on relevant subjects to support learners’ knowledge in areas critical in building client relationships.
PROGRAM DATES
Run 1: Module 1 (5 & 6 June 2023) and Module 2 (7, 8 & 9 June 2023)
Closing date of registration: 26 May 2023
*Places are limited to keep the learning journey meaningful for each participant.
Please contact David.Lim@essec.edu or +65 9092 5825 for more information.
PROGRAM VENUE
Location: ESSEC Business School Asia Pacific Campus
5 Nepal Park, Singapore 139408
PROGRAM FEES
Full Program: SGD9,900 per participant
Module 1: SGD 4,060 per participant
Module 2: SGD 6,040 per participant
(subject to prevailing GST)
Installment plans are available. Please contact David.Lim@essec.edu for more details.
AWARD
All eligible participants of this Program will receive a Professional Certificate in Luxury Management from ESSEC Executive Education, which is a recognition conferred by a world-class institution to executives who invest in acquiring new business skills.
