Our open enrollment programs are designed to keep top executives, managers, and government officials ahead of business trends.
Through guided learning, participants acquire critical thinking skills and insights which enable them to meet ambitious development objectives and stimulate creativity.
Discover our range of open enrollment executive programs in:
FINANCE | INNOVATION | TECHNOLOGY | GEOPOLITICS | STRATEGY | LEADERSHIP | MARKETING | COACHING | NEGOTIATION | LUXURY BRAND MANAGEMENT 
STRUCTURING WINNING VC DEALS
Getting to the heart of the deal for Founders, Entrepreneurs, and Investors
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ADDRESSING CRITICAL FUNDING & VALUATION APPROACHES
Overview:
ESSEC Asia-Pacific’s base is right here in Singapore, which is the leading ASEAN nation in venture capital and private-equity investments, and the home ground that created 12 Unicorns* to date. Singapore has been closely observed by many as a country with comparatively limited resources and yet has succeeded in establishing a vibrant and effective startup ecosystem.
According to a World Bank Report (2021) titled: The Evolution and State of Singapore’s Start-Up Ecosystem, Singapore has over 3,600 startups and nearly 200 incubators, accelerators, angel investors and intermediaries, all existing to support the seeding and growth of startups within an innovation-friendly business environment. Yet, even if the start-up infrastructure is ideal or even close to perfect in any economy, the distressing fact is that most startups (circa 90%**) eventually fail and of those which succeed, only an estimated 2 in 5 will be profitable# . Among the Top 5 reasons startups fail are due to cash and funding issues and flawed business models.
Sources: World Bank Report 2021 https://openknowledge.worldbank.org/handle/10986/35328. *startupsg.gov.sg / **Embroker.com / #SmallBizTrends.com
This 3-day program is designed to address these issues and support key stakeholders who are involved in the founding of, seeding, incubating, investing in and supporting startups to maximize the probability of succeeding in the crucial stages of structuring winning VC deals.
If you are involved in the startup ecosystem in any way, you will need this beyond-the-basics workshop where you not only learn but get to ask the important questions you have always wanted to ask about valuations, raising capital and term sheet dynamics. You will walk away being better informed and equipped when it comes to crafting the VC deal that matters to the life of a startup or business.
WHAT YOU STAND TO GAIN
- Understand how Startups/Companies may be Valued;
- Gain crucial insights into the Valuation Drivers;
- Evaluate different investment Proposals;
- Target and engage with the right investors for your company's stage of growth and industry;
- Learn the best Fundraising practices;
- Become familiar with a Term Sheet;
- Understand the importance of the Capitalization Table;
- Improve your Negotiating abilities to get the Best Deal.
WHO THIS IS FOR?
This program is designed to specifically benefit startup founders, business owners, decision-makers and dealmakers who play meaningful roles in structuring or negotiating venture capital, entrepreneurship or early-stage investing including:
- Entrepreneurs and Startup/Company Founders
- Corporate Strategists and Early-stage Investors
- Angel Investors
- Emerging Venture Capitalists
- Family Offices
- Investment Bankers
- Attorneys
- Accountants
- Advisers and Board Members
THE PROGRAM EXPERIENCE
Participants will be thoroughly immersed in a series of lectures, group discussions, hands-on learning, panel discussions, speaker and networking events during this 3-day program. This program will also be an excellent platform to meet and connect with startup founders as well as venture capitalists, investors, attorneys, and regulators.
FACULTY AND EXPERTS:
Professor XU Peng
Associate Academic Director of the Master in Finance Programe. Ph.D. in Finance and Economics, CFA, PRM.
Prof XU specializes in Asset Pricing, Risk Management, and Corporate Financial Management. Her research has been presented at internationally renowned conferences and journals. Prof XU is recognized as one of the Top 10% Professors at the ESSEC Foundation Teaching Awards and teaches across a range of MBA, EMBA and Executive Education programs.
Professor Rick MARCHESE
Professor of Management Practice, Investor, Former Investment Banker
Prof. MARCHESE focuses on corporate finance, mergers and acquisitions, and private equity. He brings over 20 years of industry experience and public and private capital markets expertise to the classroom. Outside of the classroom, Prof. MARCHESE remains active in private equity investing and advising corporate boards.
PROGRAM DATES
Run 1: February 1-3, 2023
Run 2: May 15-17, 2023
PROGRAM VENUE
Location: ESSEC Business School Asia Pacific Campus 5 Nepal Park. Singapore 139408
Contact David.Lim@essec.edu or +65 9620 3927 for more information and other discount schemes available.
PROGRAM FEES
SGD3,500 (subject to prevailing GST)
AWARD
All eligible participants of this Program will receive a Certificate of Business Excellence from ESSEC Executive Education, which is a recognition conferred by a world-class institution to executives who invest in acquiring new business skills.
PRIVILEGES*
- Early Bird (15% discount if you sign up and pay at least 45 days before the start of the program)
- Group Discount (20% discount if you sign up and pay at the same time as a group of 3 or more)
- ESSEC Alumni Discount (10% discount) *Terms and conditions apply
Winning Luxury Consumers: Actionable Strategies for the Future
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For special bulk discounts for corporates, please email execedasia@essec.edu
In an innovative collaboration between academia and industry, one of the world's leading business schools in luxury brand management, ESSEC Business School, is launching a unique program designed for anyone working in the luxury/premium industries interested in better understanding luxury consumers. Participants will be able to apply this learning to their own industries and to help elevate their brand positioning. The course is represented by an ESSEC Professor with a high level of expertise in the luxury industry and boutique advisory firm Hydra Advisory, represented by three former luxury executives and ESSEC Alumni. Attendees will get to interact synchronously in this engaging online program delivered by leading experts with a wealth of experience in the luxury industry.
All workshop participants are also entitled to a complimentary one-hour virtual consultation with one of our luxury experts (terms and conditions apply).
Who Should Attend?
This series of workshops is applicable to not only those working within the premium and luxury industry, but also, within any ecosystem that wishes to position their brand as premium and target luxury and HNWI customers - Banking, Insurance, Wellness & Holistic Living, Premium Restaurants, Home Improvement, Hotels & Tourism, Airlines, Automobiles, Professional Services, to name a few.
- Executives and managers working in a premium/luxury brand or one that wants to elevate their brand status
- Executives and managers working in a brand that sells to luxury clientele (ie banking, wealth management, hospitality, insurance, automotive, etc.)
- Middle and senior marketing management
- Brand managers and brand directors
- Marketing and commercial directors
- Brand owners
EXPERTS:
Luxury Brand Management: Elevate Your Brand Value
Register here
For more information on the early bird rates and course fees, please contact us at execedasia@essec.edu
Overview:
This course will provide participants with an in-depth understanding of the fundamentals of premium and luxury brand management, best practices and success factors of traditional luxury brands, and take-aways that can be applied in any sector or category.
Learning objectives:
- Discover the fundamentals of building a premium/luxury brand
- Understand how to create a rich DNA, and how to express it via visual codes and powerful storytelling
- Find a unique bank of ideas and inspirations to help engage in better branding
- Open your mind to thinking about your brand in a different way that would allow you to elevate its branding
Topics Covered:
The fundamentals of premium and luxury brands
- Enhancing and reinforcing the brand uniqueness through DNA and codes
- Best practices in the luxury industry and their applicability to other sectors
- Managing and enhancing the dream factor through storytelling
- Putting it all together: Applying luxury brand-building strategies to other sectors - strategically and operationally
Who Should Attend?
- Executives and managers working in a premium brand
- Middle and senior marketing management
- Brand managers and brand directors
- Marketing and commercial directors
- Brand owners
ABOUT THE EXPERT
Prof. Sonja Prokopec is the ESSEC LVMH Chaired Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands. Prof. Prokopec's research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, among others, as well as a variety of media including the Huffington Post, the Business of Fashion, and the Business Times Singapore. Outside of teaching and research, she actively advises companies from the luxury industry in regard to consumer behavior trends, consumer research and marketing, and brand management issues. Prof. Prokopec received her Ph.D. in Marketing from the University of Houston in 2007.
For more information, please contact us at execedasia@essec.edu
