Our open enrollment programs are designed to keep top executives, managers, and government officials ahead of business trends. Through guided learning, participants acquire critical thinkings skills and insights which enable them to meet ambitious development objectives and stimulate creativity.
Discover our range of open enrollment executive programs in:
LEADERSHIP | INNOVATION | TECHNOLOGY | GEOPOLITICS | STRATEGY | FINANCE | MARKETING | COACHING | NEGOTIATION | LUXURY BRAND MANAGEMENT
Luxury Brand Management: Elevate Your Brand Value
22 - 25 September 2020 (Tuesday - Friday)
For more information on the early bird rates and course fees, please contact us at execedasia@essec.edu
Overview:
This course will provide participants with an in-depth understanding of the fundamentals of premium and luxury brand management, best practices and success factors of traditional luxury brands, and take-aways that can be applied in any sector or category.
Learning objectives:
- Discover the fundamentals of building a premium/ luxury brand
- Understand how to create a rich DNA, and how to express it via visual codes and powerful storytelling
- Find a unique bank of ideas and inspirations to help engage in better branding
- Open your mind to thinking about your brand in a different way that would allow you to elevate its branding
Topics Covered:
The fundamentals of premium and luxury brands
- Enhancing and reinforcing the brand uniqueness through DNA and codes
- Best practices in the luxury industry and their applicability to other sectors
- Managing and enhancing the dream factor through storytelling
- Putting it all together: Applying luxury brand-building strategies to other sectors - strategically and operationally
Who should attend?
- Executives and managers working in a premium brand
- Middle and senior marketing management
- Brand managers and brand directors
- Marketing and commercial directors
- Brand owners
ABOUT THE EXPERT
Prof. Sonja Prokopec is the ESSEC LVMH Chaired Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands. Prof. Prokopec's research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, among others, as well as a variety of media including the Huffington Post, the Business of Fashion and the Business Times Singapore. Outside of teaching and research, she actively advises companies from the luxury industry in regard to consumer behavior trends, consumer research and marketing, and brand management issues. Prof. Prokopec received her Ph.D. in Marketing from the University of Houston in 2007.
For more information, please contact us at execedasia@essec.edu
Design Thinking Workshop [ONLINE]
1 - 2 October and 8 - 9 October 2020
For more information on the early bird rates and course fees, please contact us at execedasia@essec.edu
Overview:
Organizations with a strong culture of innovation understand the challenges of developing new ideas, solutions, and products while also managing the successful implementation of these innovations. Innovation requires finding original insight, skilfully translating them into testable prototypes, and carefully combining and refining the prototypes into a successful solution or product.
The objective of ESSEC’s Design Thinking Workshop is to keep executives at the forefront of facilitating innovation.
Participants will form teams and embark on a best-practice, hands-on and action-learning Design Thinking journey to ideate and rapid-prototype customer-centric solutions solving real business problems. Participants will specifically explore challenges and opportunities in the post-COVID-19 business world.
The workshop will also help inspire, educate, and empower individual participants to become more innovative, agile, and understand how they can better adapt and leverage on Design Thinking as part of their everyday job.
Participants will finally be exposed to understand how to pitch learnings/findings from design thinking to their leaders to gain buy-in.
Learning Objectives
- Upskill participants and help them integrate the Design Thinking mindset, tools & method to their day to day business challenges.
- Be equipped with practical tools and skills for the implementation of Design Thinking within organizations.
- Specifically guide participants to apply Design Thinking to identify practical problems worth solving via empathy and define stage, ideation, rapid-prototyping, and testing customer-centric solutions.
- Overall support cultural transformation by helping participants harness customer-centricity, become more innovative, agile, and better problem solvers whilst understanding how to ignite and excite others (including leaders) around the possibilities this offers.
- Gain leading-edge knowledge on leading innovation
- Develop insights on how to leverage and align key stakeholders to innovate.
Who Should Attend?
Any professional looking to understand, apply, and integrate the Design Thinking mindset, tools and methods in their day to day business challenges or empower their teams to do so including (but not limited to):
- Senior directors, directors, and senior managers
- Heads of Learning & Development, Innovation Strategy
- Professionals and consultants involved in innovation
- Marketing directors and managers
- Entrepreneurs, Start‐ups
Class Size 12 (minimum) and 40 (maximum)
About the Expert:
Eric Saint-Andre
Innovation Advisor, Trainer, and Coach at Making Innovation Happen
Eric is a leading expert in design thinking, innovation, business model innovation, and startup acceleration. He is the Founder and Managing Director of ASA Advisory Services, a leading Innovation Consultancy based in Singapore, and also the founder of Augmented Tribe, a tech-startup offering a Collaborative Learning Platform to digitize all his learning programs. Eric has worked hand in hand with hundreds of corporate innovation teams as part of innovation programs he has designed and facilitated. He has also accelerated in excess of 100 startups in South East Asia working hand in hand with each one of those over the past six years based in Singapore.
With years of practical knowledge and experience in innovation methodologies such as Design Thinking, Lean Startup, Future-Driven Business Innovation, Value Proposition Design, Business Model Innovation, Eric has helped numerous large MNCs, local enterprises, and public organizations (GovTech, SBF, SG Innovate, etc.) designing and facilitating fit-for-purpose design thinking, innovation and transformation programs, to help them become more agile, innovative and highly adaptable to change.
