Our open enrollment programs are designed to keep top executives, managers, and government officials ahead of business trends. Through guided learning, participants acquire critical thinkings skills and insights which enable them to meet ambitious development objectives and stimulate creativity.
Discover our range of open enrollment executive programs in:
LUXURY BRAND MANAGEMENT | NEGOTIATION
Our Programs
Luxury Brand Management
Asia’s vibrant economy continues to drive the luxury goods market; its growth potential is spearheaded by China, currently the second-largest market for luxury goods, and tipped to become the leading consumer of luxury brands.
The ESSEC Luxury Brand Management Executive Program is designed to keep you on the pulse, providing you with a solid grounding in the concepts and foundations of luxury and premium branding, and the art of delivering luxury experience and luxury service to customers.
About the Expert
Mr. Denis MORISSET is an ESSEC Graduate with 20 years of professional experience in the Luxury Industry and was COO of Ralph Lauren Europe, CEO of Pierre Balmain Couture House and CEO of Giorgio Armani France. In 2004, he founded his own consulting company, specializing in Luxury Brand Management and International Luxury Distribution, with a particular focus on emerging luxury markets in Asia, primarily China. He collaborated with international companies on brand extensions & branding issues. He has also advised new brands and designers from emerging markets on their international distribution and retailing strategies.
Since 2004, Denis has been teaching luxury marketing at ESSEC Business School (LVMH Chair at ESSEC Grande Ecole, ESSEC MBA in International Luxury brand management, IMHI (ESSEC Hospitality and Tourism MBA), ESSEC Executive Management programs. He served as the Executive Director of ESSEC MBA in International Luxury Brand Management from 2004 to 2012.
He also regularly lectures at several Asian universities, in Shanghai, Beijing and Hong Kong, and he is often invited to deliver keynote speeches at luxury summits and conferences, particularly in Asia in addition to Brazil, Russia, India, and the Middle East.
Testimonial
“It has been an honor to be part of ESSEC's Executive Program on The Art of Managing Digital Disruptions for Luxury Brands. The specialists involved in the curriculum are brilliant with a great balance between on-the-ground experiences with prestigious Brands and academic backgrounds. I also appreciated the interactions with the other participants and alumni; it was a great occasion to share knowledge and also contacts for future interactions.”
- Emilie Tisserand, Managing Director of MediaKeys Singapore & Participant, The Art of Managing Digital Disruptions for Luxury Brands
Luxury Brand Management: Luxury Retail Management in a Digital Age
Venue: ESSEC Business School, Asia-Pacific
Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce.
This course, which benefits from the most recent research on the development of OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of internet and how luxury and premium brands should secure their investments in retail.
Key Benefits:
- Discover the evolution of traditional retail for luxury and premium brands
- Understand how technology, E, M & S commerce can usefully complement brick and mortar stores
- Learn how brands should start to remove silos inside the organization in order to better involve off-line stores staff in the development of a real Omni retail mindset
Who should attend?
- Executives and managers working in the luxury retail industry
- Middle and senior retail management
- Brand managers, merchandising and retail directors
- Marketing and commercial directors
- Brand owners
For more information, please contact us at execedasia@essec.edu
Luxury Brand Management: The Art of Collaborations in the Premium and Luxury Industry
Venue: ESSEC Business School, Asia-Pacific
In the last 25 years, luxury and premium brands have learned to better control and communicate their brand DNA and codes, increase the consistency of their brand architecture and brand expressions across product categories and regions, increase their control on distribution & retailing to get closer to their consumers and develop consumers’ knowledge.
But more recently, we have seen a growing number of brand collaboration initiatives at large, from co-branding to marketing alliances and distribution partnerships, between different categories of companies and actors, which do not only relate to small brands but are also often used by big and famous luxury brands.
This innovative course will help participants understand better this new branding phenomenon and learn how to leverage more effectively on collaborations at large.
Testimonial
"An excellent platform to gain different perspectives on brand collaborations"
- Jimmy Peh, Consumer Management Director, Gucci
"I would definitely recommend this program for executives looking to refresh and get inspired by learning from examples from similar companies and industries."
- Qi Xin Gwee, Marketing Director at Remy Cointreau Global Travel Retail, Asia-Pacific
Key Benefits:
- Differentiate between different types of collaborations and the different objectives and benefits of these collaborations
- Learn how to assess the relevance of collaborations
- Find a unique bank of ideas and inspirations to better leverage on collaborations in the future in your own organizations through
- 360° analysis of best and worse practices
- Open your minds to thinking about collaborations in the digital age in a different and innovative way
Who should attend?
- Marketing and commercial executives working in the luxury and premium brand industry
- Brand owners or CEO’s, middle and senior marketing managers and business development managers
- Brand managers and commercial directors
For more information, please contact us at execedasia@essec.edu
Negotiation
Crafting successful business deals that deliver optimal results is more than just being persuasive. Today’s business leaders need the right skills to influence and bring the right partners together in order to navigate the complex business world. Strategic negotiation is as much the art of the deal as it is tactical play. It is also about being a masterful communicator, making connections across a broad spectrum of ideals, values, and goals.
During the Influential Negotiation for Leaders Executive Program, participants will learn how to utilize their own negotiation strengths and focus on key areas of improvement. Combining lectures, interactive discussions and hands-on activities, “Influential Negotiation for Leaders” will enable participants to define their own negotiation strategies through unique elements such as a personalized negotiation behavior evaluation and both self and peer assessment tools.
About the Expert
Mr. Ta-Wei Chao is currently a Senior Fellow at ESSEC IRENE (Institute for Research and Education on Negotiation, ESSEC Business School). He was the Executive Director of the Asian branch of IRENE and a consulting manager at Accenture Taipei office. He hosted executive workshops on negotiation, cross-cultural management and leadership frequently in Europe and Asia, for companies and business organizations (Clarins, Bank of China, Bank of Singapore, Alcatel-Lucent, Faurecia, Medtronic, Shanghai Electric, Thales, French Chamber of Commerce and Industry in Hong Kong, etc.), public organizations (European Commission, French Ministry of Foreign Affairs, Singapore’s Ministry of Foreign Affairs, Taiwan’s Ministry of Economic Affairs, China’s State-owned Assets Supervision and Administration Commission, etc.), and higher education institutions (ESSEC, ENA, Sciences Po Paris, Centrale, ENPC, Mannheim Business School, National University of Singapore, Indian Institute of Management, Arabian Gulf University, National Taiwan University, Fudan University, etc.)
Upcoming Session: Contact us for the next available date
Venue: ESSEC Business School, Asia-Pacific
Key Benefits
- Develop cutting-edge negotiation strategies through simulations and feedback
- Be equipped with influence and persuasion tactics
- Experience “Learning by Coaching” through peer coaching on negotiation
- Maximize negotiation outcomes by understanding better individual negotiation styles
- Learn to empower your team for better negotiation outcomes at the workplace
Who should attend?
- C-suites & general managers who want to fine-tune their negotiation strategies and outcomes
- Seasoned business professionals who are looking to gain a deeper understanding of their personal negotiation style
- Middle and senior executives who need to up-skill on negotiation
For more information, please contact us at execedasia@essec.edu.
